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Behave your way into the change.

Oftentimes, leaders hesitate to launch a change effort – especially culture change – because things are not perfectly lined up to guarantee complete success.  Truth is, change is messy.  And it takes time.  The only way to get moving is to, well, get moving.

 The most important thing to remember is that change rarely follows a straight line.  You will inevitably take two steps forward and one step back. But as long as leadership is aligned on the direction and expectations, and has truly positive intent and a commitment to persevere through the ups and downs, you will make progress.

 As you’re trying out new behaviors, transparency is a powerful tool.  Let people know what you’re doing, and why.  Ask for some forgiveness in advance.  And ask for help – especially feedback.  If you’re leading a function or organization through a change, encourage those around you to do the same.  You’ll find that if you all start behaving your way into the change – and helping one another when you fall – you will feel the wind at your back as you move along your change journey. 


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The Authentic Leadership Alliance LLC (ALA) is a leadership and communications consultancy that helps organizations and individuals lead and communicate on purpose – with clarity, conviction and a firm grounding in who they are.

We believe that when a leader, team or organization is authentic and purposeful, they have the potential to achieve extraordinary things. Unlocking that potential is what ALA is all about.

We work with public and private companies, government entities, start-ups and nonprofit organizations. In addition to our consulting and coaching services, we provide leadership speakers and facilitators for a range of events, conferences and meetings.

Our approach is based on the philosophy that to be most effective, especially in an environment of constant change, leaders and organizations must have a clear understanding of who and what they are – their authenticity. With this as an underpinning, we help clients develop breakthrough leadership and communications strategies. Whether this translates into a core messaging platform, change management strategy, a new approach to stakeholder or team engagement, or an integrated strategic communications plan, ALA helps clients move forward with greater clarity, focus and transparency.